In the world of digital marketing and social media, you could be forgiven for thinking that businesses don’t care about flyers and other types of offline marketing any longer. However, while the need for print marketing is certainly no longer as large as it once was, there are many great benefits that can be gained from utilizing the powers of offline marketing today. Not only does offline marketing present an excellent opportunity to speak to and get to know your target market better, but it can also be a hugely useful tool, especially for smaller local businesses, when it comes to driving more traffic to your website and social media pages. In addition, those who run ‘bricks and mortar’ businesses such as a store or restaurant can use offline marketing to get more footfall through the door.
However, print marketing does not come cheap. The cost of designing, creating, and printing materials such as flyers and posters could leave you wondering whether it’s worth it, especially when a post on social media is more likely to reach more people and costs nothing! Thankfully, there are a few things that you can do to make offline marketing a more affordable strategy.
Tip #1. DIY:
Today, you don’t have to be a professional designer to put together some great looking print marketing materials. Even if you have never used Photoshop or a similar program in your life, there’s no need to worry – with services such as Adobe’s flyer template for you to use, all you need to do is pick the photographs, text and color scheme and you’re good to go! This way, you won’t need to pay a professional for the design work and can get a great deal for printing to make substantial savings.
Tip #2. Print in Bulk:
If you are printing out your marketing materials just a few at a time, then it’s likely that you’ll be paying more. Printers tend to give more discounts for bulk orders, meaning that the more flyers, posters, postcards or business cards that you print at once, the better the deal you will get. Bear in mind that you don’t always have to print hundreds of the same thing – if you have a few different flyer designs in mind, for example, you could print a few of each to take advantage of any bulk buy deals.
Tip #3. Use Online Printing Companies:
Print shops are a dying trade, especially as most of the information that we need is no longer required to be on paper. With email taking over direct mail and social media taking over the need for printed information, it’s no surprise that it can be difficult to find somewhere that will print your marketing materials on the high street. However, when looking online, it can be a whole different story. Online printers are still very much in business, and can often afford to charge lower prices due to having smaller overheads. This all results in a better deal for you!
Print marketing may be getting old-fashioned, but there are still plenty of good reasons to use it! But, don’t break the bank – there are plenty of tricks to help you save money.
Speak Your Mind