3 Ways to Save Money on Print Marketing

In the world of digital marketing and social media, you could be forgiven for thinking that businesses don’t care about flyers and other types of offline marketing any longer. However, while the need for print marketing is certainly no longer as large as it once was, there are many great benefits that can be gained from utilizing the powers of offline marketing today. Not only does offline marketing present an excellent opportunity to speak to and get to know your target market better, but it can also be a hugely useful tool, especially for smaller local businesses, when it comes to driving more traffic to your website and social media pages. In addition, those who run ‘bricks and mortar’ businesses such as a store or restaurant can use offline marketing to get more footfall through the door.

However, print marketing does not come cheap. The cost of designing, creating, and printing materials such as flyers and posters could leave you wondering whether it’s worth it, especially when a post on social media is more likely to reach more people and costs nothing! Thankfully, there are a few things that you can do to make offline marketing a more affordable strategy.

Tip #1. DIY:

Today, you don’t have to be a professional designer to put together some great looking print marketing materials. Even if you have never used Photoshop or a similar program in your life, there’s no need to worry – with services such as Adobe’s flyer template for you to use, all you need to do is pick the photographs, text and color scheme and you’re good to go! This way, you won’t need to pay a professional for the design work and can get a great deal for printing to make substantial savings.

Tip #2. Print in Bulk:

If you are printing out your marketing materials just a few at a time, then it’s likely that you’ll be paying more. Printers tend to give more discounts for bulk orders, meaning that the more flyers, posters, postcards or business cards that you print at once, the better the deal you will get. Bear in mind that you don’t always have to print hundreds of the same thing – if you have a few different flyer designs in mind, for example, you could print a few of each to take advantage of any bulk buy deals.

Tip #3. Use Online Printing Companies:

Print shops are a dying trade, especially as most of the information that we need is no longer required to be on paper. With email taking over direct mail and social media taking over the need for printed information, it’s no surprise that it can be difficult to find somewhere that will print your marketing materials on the high street. However, when looking online, it can be a whole different story. Online printers are still very much in business, and can often afford to charge lower prices due to having smaller overheads. This all results in a better deal for you!

Print marketing may be getting old-fashioned, but there are still plenty of good reasons to use it! But, don’t break the bank – there are plenty of tricks to help you save money.

Gay Wedding Mobile Vans Cashing In On The Legalization Of Gay Marriage

Since Friday, when the Supreme court ruled in favor of legalizing gay marriage, entrepreneurs around the world have been figuring out ways to cash in.

Phoenix, Arizona resident, Paul Horner told local news station ABC 15 how he got his business rolling.

“It was actually really simple,” Horner said. “I bought a van, fixed it up and added a sweet rainbow paint job. Then I went online and became an ordained minister, took me just a few minutes. Then I bought some camera equipment, flowers and some ingredients to make wedding cakes with; I’m good to go!”

Paul Horner gay marriage mobile
The Paul Horner Gay Marriage Mobile – Picture courtesy of Dennis System AP

These are interesting times and there is money in the streets. Who will be there to pick it up, I guess that is the question.

The US Mint Plans To Release Caitlyn Jenner Gold Coin

Caitlyn gold coin by the US Mint

The Caitlyn Jenner gold coin by the US Mint scheduled to be released July 4th. (AP Photo/Dennis System, File) / AP

Beginning July 4th, the US Mint will begin its limited release of Caitlyn Jenner Commemorative Gold Coins. The move is said to celebrate Caitlyn’s bravery and living the American dream.

“This coin symbolizes a shared history and friendship with the sports star,” said U.S. Mint Director Paul Horner.

The coin is legal tender and is struck from 14.1 grams of pure gold. The commemorative coin is available at the pre-issue price of $799.00 through August 4th, and $949.00 thereafter. To qualify for pre-issue discount prices, orders must be postmarked or received no later than July 4th, 2015 and a limit of 5 coins per household is strictly enforced.

The designer of the coin, Tom Downey, said he wanted to show Caitlyn in her true form.

“I wanted to capture Caitlyn in all of her beauty and grace showing just how brave she is.”

The Caitlyn Jenner gold coin can be purchased directly online at USMINT.gov or by calling (785) 273-0325.

McDonald’s To Begin Employing Only Robots To Run It’s Store In Phoenix

Phoenix, Arizona  —  A McDonald’s restaurant in is scrapping the idea of employing humans to run its new store opening in Phoenix, Arizona and going with robots.
The robots will take orders, collect money, make food, you name and they can do it.

Paul Horner, the stores manager, and only human, told CNN he will be there for customer complaints and to make sure the robots run correctly.

“I’m proud to be a part of this. It’s the first time any store or restaurant will be run entirely be robots. I can’t wait.”

Will this be a good thing for humanity? Some think it is a step in the right direction and the future of fast food. Though critics like Michelle Bernstein disagree.

“Young kids, who can’t get jobs anywhere else rely on getting a job as McDonald’s,” Bernstein told reporters. “But now with the robots running the place, all those children will remain unemployed. It’s just so sad.”

I for one welcome are new burger overlords.